Back local businesses this Christmas with the Newark and Sherwood Gift Card

Posted on: Wednesday, December 3, 2025

Local businesses are the backbone of our high streets. Run by local people for local people, supporting these businesses during the Christmas season helps ensure the continued prosperity of our town centres in Newark and Sherwood, while also contributing to the strength of our local economy.

Don’t just take our word for it, Jeanine Laurent from Magenta Trends in Edwinstowe said, “The support from any of the general public is greatly appreciated… shopping small and shopping local does mean the world.”

The Newark and Sherwood Gift Card, launched by Newark and Sherwood District Council, as one way to support local businesses, is an excellent way to show your support for our district’s retailers and makes an ideal present for someone you care about. Part of the District Council’s Love Local, Gift Local campaign, the card keeps festive spending in our community while giving recipients the freedom to choose something they truly love, and shopping locally really does make an impact.

Local businesses are backing the campaign and encouraging residents to pick up gift cards this Christmas:

Owner of The Governer’s House Café and Deli in Newark, Tanith Wesson said: “All of the independent businesses and shops that are joining in with the Gift Card are going to be benefitting each other. We work much better as a group, so I think it’s so important to keep money within the local community.”

Owner Helen Netherwood of Homebake in Southwell said: “With the Newark and Sherwood Gift Card, you’ll find something unique. You’ll find the independent businesses that will go above and beyond to find the products for their stores that are different, and it’s not what you would find in a national high-street store.”

Available as either a physical gift card or an e-card that can be added to digital wallets, the Newark and Sherwood Gift Card can be spent in more than 100 businesses across the district, including the town centres of Newark, Southwell, Ollerton and Edwinstowe.

With values starting from just £10, the card offers unbeatable local choice - from independent shops and national retailers to restaurants, service-based businesses and attractions. It’s a thoughtful gift that supports the local economy and helps keep our high streets thriving.

Launched by Newark and Sherwood District Council, the gift card is ideal for both residents and organisations looking to reward employees, making it a flexible and impactful way to give this Christmas. By choosing the Newark and Sherwood Gift Card, you’re not just giving a present - you’re investing in our community.

The gift card also encourages tourism within the district during the commercially vital festive period, showcasing the variety of local businesses, cafés and retailers and making them accessible through a single card.

Councillor Claire Penny, Portfolio Holder for Sustainable Economic Growth at Newark and Sherwood District Council, said: “The District Council is committed to supporting local businesses and is calling on your help to this Christmas to consider purchasing or gifting locally instead of jumping straight online.

“The Newark and Sherwood Gift Card is more than just a present – it’s a way to invest in our local communities and show support for the fantastic businesses we have across the district. By choosing the gift card, you’re giving someone the freedom to pick the gift they truly want, while also making a real difference to the local economy this Christmas.”

The Newark and Sherwood Gift Card is part of the multi-award-winning Town & City Gift Card concept, active across the UK and Ireland. Colin Munro, CEO of Miconex, said: “The Newark and Sherwood Gift Card is the ultimate ‘shop local’ gift card - offering unbeatable local choice through a single card and unbeatable festive fun and enjoyment too.”

As part of the Love Local, Gift Local campaign, a series of festive videos will showcase the stories behind local businesses that accept the gift card, encouraging residents and visitors to shop local this Christmas. These videos will be shared across Newark and Sherwood District Council’s Facebook and Instagram pages to highlight the variety and vibrancy of our district.

View the campaign launch video on YouTube here: https://youtu.be/cPhy65s89LM

The Newark and Sherwood Gift Card is available to buy online at:
https://www.newarkandsherwoodgiftcard.com/

If you’re a local organisation and are interested in using the Newark and Sherwood Gift Card as an employee reward, visit:
https://corporate.townandcitygiftcards.com/newark-sherwood-gift-card/